On June 30, British publishing house Hodder & Stoughton will release the first 12 titles in the flipback book format, and we’ll go from buzz to actual reports on how this product is received by the book-buying public.
That’s six more days, folks. I, for one, can’t wait.
It seems Hodder & Stoughton has now launched a website for flipbacks, where interested customers can subscribe to a newsletter, watch a minute-plus promotional video and link to the main publishing house site to purchase the books. And check out flipback books on Twitter or on Facebook for ongoing conversations about the format.
Despite all my research on flipbacks, I haven’t been able to get my hands on a promotional copy, so I plan to purchase one next Thursday. I’ve picked it out, too: David Mitchell’s “Cloud Atlas.” That novel has been on my reading list since one of my most trusted reader-friends raved about it (thanks for the recommendation, Nikki!).
Here are the other titles being launched next week: “The Other Hand” by Chris Cleave; “The Adventure of English” by Melvyn Bragg; “Tinker Tailor Soldier Spy” by John Le Carré; “Shades of Grey” by Jasper Fforde; “A Million Little Pieces” by James Frey; “Misery” by Stephen King; “Liar’s Poker” by Michael Lewis; “One Day” by David Nicholls; “My Sister’s Keeper” by Jodi Picoult; “Piece of My Heart” by Peter Robinson; and “Cold Mountain” by Charles Frazier.
If you’re new to this flipback phenomenon (or if you’re visiting my blog for the first time), over the past two months, I’ve been doing research on these innovative pocket-sized books, the brainchild of Netherlands-based Bible publisher Jongbloed BV. This effort has been a reaction to all the speculation going on about flipbacks–known as dwarsliggers in Holland–in the hopes of finding and disseminating real information. And, with help from Jongbloed’s Arthur van Keulen, international marketing manager, I’ve been able to do just that.
For more facts and figures, directly from Jongbloed’s Arthur van Keulen, international marketing manager, check out my first post in the series, All You Want to Know About the Flipback. Then pop over to my exclusive interview with Arthur van Keulen. Finally, to get the scoop on the one flipback-style book I’ve seen personally, check out this post on the King James Version Transetto Bible published this month by Cambridge University Press.
For those of you who live in England, or who have British connections, I’d love to hear any reactions about the launch. You can leave a comment here or send me a note at laurastanfill at hotmail dot com.
And a question for everyone: Do you carry books around with you on a regular basis? If not, would you bring one along if the book fit in your pocket or purse?